Case analysis paper Essay Example | Topics and Well Written Essays - 1500 words

Case analysis paper - Essay Example Howard was of a humble background and little was known about him in his early years. He studied in a poor school and his life had financial challenges that at one point he was even selling blood and bartending just to make ends meet (Schultz 25). He later grew to become a great salesman and switched from his career as vice president of a Swedish kitchen equipment firm to help the Starbucks stores grow their business. He worked on expanding this business, which he successfully did until the owners sold the whole Starbucks Company to him. Howard has been a true inspiration of how hard work and determination are necessary requirements for the growth and expansion of any business (Schultz 30). He has endured threats and trying times but his company is still among the best to this day. Many critics opposed his expansion plans to cities such as Chicago and Los Angeles but his sheer determination and persistence saw him become a top brand countrywide in a few years. We see that this man was not only making a difference in his life but was also focused on improving the lives of all around him (Schultz 40). Howard Schultz has devoted much of his time to corporate responsibility and has been very keen on making sure that his employees are happy at the work place. To evaluate the performance of this highly successful company, we are going to use the SWOT analysis on Starbucks. Among its strengths is the fact that Starbucks has built its name to be a brand name in the coffee business in the United States and globally. This is due to its specialty in the coffee sector (Schultz 50). The company CEO Howard Schultz is also a barista. This is important due to the fact that this implies he has expert knowledge of the services he is providing to his customers. He is able to relate with his employees as well. Among the other strengths is the huge customer loyalty base the Starbucks has attracted. These customers are willing to